In a bold move that blends the traditional property market with blockchain innovation, Seazen Group, a major Chinese property developer, has announced plans to explore the tokenization of real-world assets (RWAs). This initiative, aimed at enhancing liquidity in the struggling real estate sector, marks Seazen’s entry into the rapidly evolving world of digital asset investments. The company has established the Seazen Digital Assets Institute in Hong Kong to spearhead efforts in converting its intellectual property and asset income into blockchain-traded digital tokens.
Seazen’s plans include launching non-fungible token (NFT) products linked to its Wuyue Plaza investment properties by the end of 2025. This move follows a period of financial restructuring in the Chinese property market, triggered by the 2021 debt crisis. The tokenization of physical assets such as commercial real estate provides a potential solution to the liquidity problems faced by developers and investors in an uncertain market. By offering these digital assets to a broader range of investors, Seazen is looking to tap into new revenue streams and increase the transparency and tradability of its property investments.
The company’s embrace of blockchain technology follows a strong financial recovery, evidenced by a successful $300 million bond issuance earlier this year—the first such offering by a private Chinese developer since 2023. Seazen’s entry into the world of digital asset tokenization is not only a response to the changing landscape of the property market but also a reflection of the growing interest in alternative investment methods that combine traditional assets with cutting-edge technologies.
For real estate professionals and investors, Seazen’s move highlights the potential of digital asset markets to reshape property investment strategies. Tokenization can open up property ownership to a wider, more diverse group of investors, potentially increasing market liquidity and reducing the barriers to entry in a sector traditionally dominated by large players.
As the industry continues to adapt to these technological innovations, real estate companies must remain agile, exploring new ways to integrate digital solutions with traditional business models to remain competitive in an increasingly complex market.
