Aston Martin has announced its first residential project in Brazil and South America through a partnership with Setai Grupo GP, extending the marque’s branded property portfolio into a fast-growing coastal market.
The development, titled Setai Residences Interiors by Aston Martin, will comprise a 45-storey tower within a 30,000 square metre complex in João Pessoa, Paraíba. Scheduled for completion in 2031, the project will offer residential units ranging from 105 to 320 square metres. It marks the second Interiors by Aston Martin collaboration, applying the brand’s design language, material selection and craftsmanship standards to multi-unit residential architecture.
The announcement follows the completion of N°001 Minami Aoyama in Japan in 2025 and the unveiling of a project in Daytona Beach Shores, Florida, reflecting a broader strategy to scale the carmaker’s design expertise into property. In Brazil, Aston Martin will lead interior design, translating its automotive emphasis on precision engineering and premium finishes into a residential setting.
João Pessoa has positioned itself as one of Brazil’s strongest-performing regional markets, recording notable tourism growth in 2025 and attracting high-net-worth buyers from São Paulo, Rio de Janeiro, Minas Gerais and Brasília. The city’s coastline, expanding infrastructure and demographic growth have contributed to rising demand for primary and secondary residences.
Setai Grupo GP, which operates across four north-eastern capitals and has delivered more than 8,000 residential units, described the partnership as a strategic move to elevate the region’s ultra-luxury profile. Architectural firms Baggio Pereira and Schiavon Arquitetura have been appointed to deliver the project.
The scheme is positioned as a landmark for Brazil’s high-end residential sector, linking branded design, lifestyle positioning and performance-driven architecture. Its execution will test the extent to which global automotive marques can anchor value creation in emerging luxury property markets beyond established North American and Asian hubs.
