Wyndham Hotels & Resorts has announced a strategic partnership with Saudi hotel operator Le Park Concord to develop 100 Super 8 by Wyndham hotels across Saudi Arabia over the next decade. This collaboration aligns with Saudi Arabia’s Vision 2030, aiming to diversify the economy and boost tourism. The first Super 8 hotel is slated to open in 2026, with future locations planned along major highways and in key urban centres, including Riyadh, Jeddah, Makkah, Madinah, and Dammam.
The agreement, supported by the Ministry of Tourism of Saudi Arabia, underscores a commitment to providing quality, affordable lodging options to meet the growing demand from both international visitors and the expanding domestic traveller base.
Saudi Arabia’s tourism sector has experienced significant growth, with the kingdom welcoming 30 million international visitors in 2024, a 9.5% increase from the previous year. The government projects this number to reach 150 million annually by the end of the decade. Despite this surge, the economy and midscale hotel segments remain underrepresented, comprising only 6% of the country’s hotel pipeline. Wyndham’s expansion aims to address this gap by introducing a trusted brand in key cities and along major highways.
The Super 8 brand is known for its affordability and reliability, with over 2,600 locations worldwide. The new hotels in Saudi Arabia are expected to feature smart modular construction and eco-conscious designs, aligning with both brands’ focus on efficiency, sustainability, and guest comfort.
This expansion not only supports Saudi Arabia’s Vision 2030 but also positions Wyndham to capitalize on the burgeoning tourism market in the Middle East. By offering budget-friendly accommodations, Wyndham aims to make travel more accessible throughout the Kingdom, catering to the needs of both business and leisure travellers.
